OmniCommerce Mobile App Launch (Retail)
- Shaped roadmap and prioritized MVP via dual‑track discovery and customer journey mapping.
- Instituted definition of ready/done and sprint review scorecards; increased throughput by +21%.
- Partnered with SecOps to embed OWASP checks in CI; reduced critical vulns pre‑release by −19%.
- Outcome: Launched v1 on time; first‑quarter in‑app sales +40%; app store rating 4.6★; cart abandonment down −18%.
Deep‑dive: problem → approach → results
Problem
Fragmented checkout and inventory visibility caused 28% cart abandonment and poor mobile NPS (28).
Approach
Consolidated microservices behind BFF layer, implemented secure one‑tap pay, introduced beta ring releases, and real‑time inventory APIs.
Results
Bug rate post‑prod −25%; mobile NPS → 46; monthly active users +106% Qtr over Qtr; revenue attribution verified via experiment framework.